Archive for the ‘Branding’ Category

Rails Envy Logo & Cards

Monday, May 7th, 2007

Rails Envy LogoI recently created a logo and business cards for some friends of mine over at Rails Envy. If you’re at all into Ruby on Rails, it’s a very useful blog. It’s run by Gregg Pollack and Jason Seifer, both of which are great programmers that I work with on a regular basis. The logo is kind of a nerdy one. I was trying to convey a “rails is greater than all” type of message so, obviously we can represent that very minimally with code. I went with a green colour scheme to go along with “envy”, as you may have guessed. I think the mint green shade and avoidance of black gives the cards (and logo) a clean, retro-esque feel.

Pets & Errands Site Goes Live

Thursday, March 22nd, 2007

Pets & Errands by Serena Dog Logo ElementYou may have already seen the logo illustration that I did for Pets & Errands by Serena. Yesterday the website, petsanderrands.com, went live. I utilised two separate layouts for this content rich site because the home page needed an eye catching way to display the company slogan, while the other pages needed room for the content to grow.

As always, I encourage everyone to take a look and offer some feedback.

Now comes the part where I wax validation. (more…)