• ClientPets & Errands by Serena
• MediumWeb
• Linkwww.petsanderrands.com

Project Goal

Pets & Errands by Serena is a professional pet sitter and errands service that serves the Central Florida area. With a primarily female clientele, the site needed to have a feminine touch. The soft colours and simple design helped to achieve this, as well as give the site a clean and professional appeal.

• ClientMesos
• MediumWeb
• Linkwww.mesoscenter.com

Project Goal

This website was just one step of the re-branding process for Mesos, formerly Absolute Healthcare Solutions. It serves simply as an "online brochure" where visitors are just gathering the information they need to come and visit the Mesos Center. The site captures the feel of Mesos tag line "Ancient Wisdom, Modern Medicine" with it's muted stone colour scheme and various textures.

• ClientAtlantic Dominion Solutions
• MediumWeb
• Linkwww.techcfl.com

Project Goal

Atlantic Dominion Solutions is a Ruby on Rails web development firm located in Orlando, FL. They came to me looking for a fresh face for their website as they expanded their business. The new, standards conscious design better represents the quality of the dynamic work that they produce.

• ClientJonathan Jowers Photography
• MediumWeb
• Linkwww.jonathanjowers.com

Project Goal

Jonathan Jowers Photography was in need of a redesign to give them an edge over competition and deliver a more interactive experience for the user. The portfolio slideshow is the centerpiece of the website where the user has complete control over the content.

• ClientRails Envy
• MediumLogo
• LinkView Larger

Project Goal

Rails Envy is a Ruby on Rails blog and development company in Orlando, Florida. The logo is meant to represent Rails, as a language, being greater than all others. The colour scheme continues to convey the message of envy, furthering the power of the name.

• ClientRails For All
• MediumLogo
• LinkView Larger

Project Goal

Rails For All is a non-profit organization dedicated to promoting Ruby on Rails to the developer and business communities. The logo captures the spirit of the name in an eye-catching icon that incorporates Ruby's familiar colour scheme.

• ClientMesos
• MediumLogo
• LinkView Larger

Project Goal

This served as step one for the Mesos re-branding. I hand illustrated the letters in "Mesos" to achieve the exact greek/roman-esque feel we were looking for and chose a more modern font for the "Center" text that still maintains the ancient theme with its tattered edges. The icon compliments the text by incorporating a greek style olive branch and worn scroll.

• ClientPets & Errands by Serena
• MediumLogo
• LinkView Larger

Project Goal

Pets & Errands by Serena is a professional errands company located in West Orlando. This fun illustrative logo captures the company's care and compassion for animals and encompasses the services they offer.

• ClientRails Envy
• MediumPrint
• LinkView Larger

Project Goal

Rails Envy came to me looking for a unique card design to take along to the Ruby on Rails Conference. The cards needed to stand out, so we chose to go with a rounded corner design, as well as an offest angle for all of the typography.

• ClientMesos
• MediumPrint
• LinkView Larger

Project Goal

This is an educational handout that is displayed in doctor's offices and waiting rooms. It had to have a "medical" feel, while still remaining welcoming. This was achieved through the use of warm burnt orange tones and bright imagery. The simple shapes and negative space further aid in giving the handout its "medical" feel.

• ClientAtlantic Dominion Solutions
• MediumPrint
• LinkView Larger

Project Goal

Atlantic Dominion Solutions wanted new business cards designed to match the flavour of the website re-design. The bright orange card face creates a striking impression that stands out from the rest.

• ClientF4W
• MediumBooklet Design
• LinkView Larger

Project Goal

This project was a collaborative effort between Graphic Designer, Matthew Dimmett and I. F4W came to me in need of a quick turnaround on a multi-page booklet for their 2007 product line. Matthew and I incorporated a clean "high-tech" style complimented with appropriate stock photos that maintained the company's current logo and colour scheme.

• ClientMesos
• MediumPrint
• LinkView Larger

Project Goal

Another piece of the Mesos re-branding puzzle, the business card design helps further the company's ancient theme with a papyrus style aged paper.

• ClientMesos
• MediumPrint
• LinkView Larger

Project Goal

This was the first step in promoting the new Mesos brand. This 1/4 page ad was designed to appeal to a female demographic and was run in a local womens magazine.

• ClientAbsolute Healthcare Solutions
• MediumPrint
• LinkView Larger

Project Goal

Absolute Healthcare Solutions was in need of informational materials for their online weight loss program and wellness center in Winter Park, FL. This brochure was targeted for consumers, a primarily female, middle to upper-middle class demographic.

• ClientAbsolute Healthcare Solutions
• MediumPrint
• LinkView Larger

Project Goal

This double sided handout served as the professional counterpart to the consumer trifold. This handout was targeted towards physicians and proved challenging due to the great deal of content and reference information that needed to be communicated.

• ClientF4W
• MediumInterface
• LinkView Larger

Project Goal

This is one of two interface mockups for one of F4W's Windows based applications. The mockup was meant to serve as a reference point for their developers to implement into the actual program. Of the two mockups, this was chosen as the final design to be integrated.

• ClientF4W
• MediumInterface
• LinkView Larger

Project Goal

This is the second of the two interface mockups for F4W's Windows based application. Both designs make use of a custom icon set I created for the application.